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Mixomania
Kering x Creed
FLAVORING WORKSHOP
MIXOLOGY - PERFUMERY
Paris, 2026
DRINK
A PERFUME
WITHOUT SEARCHING
TO IMITATE HIM
In Paris, during a creative workshop conducted
in partnership with the Kering and Maison Creed,
MIXOMANIA translates Wild Vetiver
into three liquid creations.
" Translating a perfume is not about to reduce
the distance between the fragrance and the glass.
This distance is all that is worth exploring. "
A LIQUID EXPERIENCE
IN 3 ACTS
The House of Creed traces its history back to 1760, when James Henry Creed established a tailoring house in London serving royalty. We therefore choose to view Wild Vetiver from a different perspective: that of a tailor. Not to contemplate the beautiful fabrics like relics under glass, but to hunt for lines of tension, to measure proportions, to decide where to cut, what to move, and, above all, what to remove. Adding remains the easiest way to conceal what lacks precision. So, we mustn't create a drink that most closely resembles Wild Vetiver—a photogenic pastiche, served with enough confidence to discourage questions. We must create one that thinks like it.
" Translating a fragrance into a liquid experience
does not consist of adding
his notes in a glass. "
In the bars, coffee shops, and tea rooms that MIXOMANIA creates or supports, the beverage is not treated as an accessory. It is the project, the menu, and the story the customer brings to their lips. This workshop embodies this approach: giving each ingredient a function, composing with precision, and constructing a narrative that doesn't reveal itself immediately. Because an experience isn't just about what's served. It's also about how the taste emerges, evolves, and lingers in the memory. The encounter between perfumery, flavoring, and mixology, therefore, couldn't be limited to a simple match of flavors. It had to become an experience capable of creating a dialogue between ingredients, time, and perception.
VETIVER CANE
" Perfumery, flavoring and mixology
share the same vocabulary:
Top, middle and base notes.
But their real encounter begins
when the drink learns, too,
to manipulate time. "
We need to understand how they appear, respond to each other, and disappear. For Wild Vetiver, each creation had to carry its own tension while preparing for the next.
The first act was supposed to open a path.
The second one was meant to shift perception.
The third one was supposed to reveal the destination.
ACT I — The Opening
The first act was conceived as a lively, immediate, and invigorating aperitif. The roasted Timur berry doesn't ask permission to enter, while the bergamot attempts to express the precision of its zest. The tension builds from the very first seconds: the Timur berry opens up the space, the bergamot defines its contours. The aim wasn't yet to reveal the vetiver, but to prepare for its presence. The opening was meant to create a direction without immediately providing the answer.
ACT II — The Heart
The second act shifts the composition towards a more tangy and vegetal heart. White tea buds come alive in contact with geranium leaves. Rose preserve adds substance, while geranium flower distillate extends the movement in a more vertical, floral register. Here, the materials don't seek to repeat the opening. They change the direction of the reading. The white tea creates a breath of fresh air. The geranium establishes a vegetal tension. The rose brings a rounder density without closing off the composition. The heart becomes a passage. It connects the freshness of the first act to the depth of the last.
ACT III — The background
The third act was conceived as a digestif. This is where the whole thing could have truly fallen apart. The vetiver had to hold everything together, but without becoming overpowering. We started with a young pu-erh tea. The vetiver distillate roots the composition in an animalistic depth, which the amber tones of euphorbia honey then embrace. Then, like a mirage, a cedarwood smoke appears. Not a campfire. A cold, delicate, almost distant smoke, deposited like a watermark. The third act doesn't try to explain everything. It brings together what the first two had begun to establish. Freshness becomes depth. Vegetal becomes rooted. Tension becomes length. The destination isn't a reproduction of Wild Vetiver. It's a sensation built over time.
MATURATION & FERMENTATION
Because a fragrance doesn't reveal itself at first encounter. It unfolds through clues. Everything happens in the transitions. The way a substance enters, what it displaces, what it retains, and what it releases. So, three sequences. Not three drinks lined up. Three nuances capable of standing alone without ever telling the whole story. Each exists. Together, they contradict each other, extend each other, and change meaning. Then they disappear…
" Perhaps this is where the perfume begins :
in what it leaves within us. "
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